Recently in our nation, we have seen a lot of frustration and division. Now, more than ever, individuals are fired up, wanting to see real change, and speaking out on the topics which they are most passionate about. I am all for passionately defending a movement or an initiative, but lately I’ve seen a lot... Continue Reading →
Sharing your Opinion on Social Media without Sacrificing Professionalism
https://youtu.be/fQQpEosbe5M For years we’ve been told that sharing our opinions on social media is a negative. Nowadays, with a great deal of social unrest, followers are expecting influencers and businesses to take a side, state an opinion or acknowledge the ever-growing issues that plague our nation and our world and do so online. Below I’ll... Continue Reading →
Increasing Your Social Media Followers
I’ll be the first to admit, increasing the amount of followers I have on social media has always been a frustration of mine. While followers might not be as important as your ratio of likes to followers and overall engagement, they are still important. Increasing your number of followers will lead to a larger audience,... Continue Reading →
Create a Linking Strategy: It’s Important!
One of the easiest and most effective ways to promote your brand is to have a strong linking strategy. So, what’s a linking strategy? A linking strategy is a plan for how you will optimize the links you are sharing and drive traffic to those links. Below, I’ll go over a few different tactics you... Continue Reading →
Instagram Guide for Beginners
A few readers who are less familiar with Instagram have asked for a guide to help them get started. In this article, I’ll cover Instagram basics from starting a profile to creating your first post! Step 1: Creating an Instagram Account Photo by Katka Pavlickova on Unsplash To create an Instagram account, you’ll either want to download the... Continue Reading →
Making Your Instagram Work for You and Your Business
Instagram can be an extremely useful tool to promote yourself and your business. If you know how to use it, Instagram can help put you in contact with collaborators, customers, and if you are a blogger, it can even help grow your readership. Below I’ll share a few tips that will help you use Instagram... Continue Reading →
Blocking Out the Haters
For years I was obsessed with making everyone in my life happy. I was a “yes” girl and when people were awful to me or talked about me behind my back, I couldn’t help but think that it was my fault. Here’s the thing, it was never my fault and as the old (hm, new?)... Continue Reading →
Keeping Your Brand Creatively Authentic: Making Your Own Graphics
In my first post, I mentioned how important it is not to take credit for another individual’s work. I can’t tell you how frustrating it was for me the first time someone failed to give me credit when I worked really hard on something. It is not a good look to take credit for another... Continue Reading →
Authenticity – On and Offline
Authentic. A word commonly used amongst millennials, authenticity is about so much more than how we represent ourselves on social media. Authenticity comes down to the way you treated the barista at your local coffee shop when you were in a rush to get to work. Authenticity is how you interact with coworkers, your bosses,... Continue Reading →