Professional Blogging About All Things Business
As small business owners, we are often forced to wear many different hats and hold many different titles. Oftentimes we are considered to be the founder, accountant, marketing manager and more. As you traverse these many different roles, you must learn and understand the jargon that comes with each position. Below I’ll share the 8... Continue Reading →
A few readers who are less familiar with Instagram have asked for a guide to help them get started. In this article, I’ll cover Instagram basics from starting a profile to creating your first post! Step 1: Creating an Instagram Account Photo by Katka Pavlickova on Unsplash To create an Instagram account, you’ll either want to download the... Continue Reading →
You might have noticed in some of my previous posts that I talk about Canva quite a bit. Canva can help your small business in ways you can’t imagine. This editing app is free and allows for a ton of unique creation that looks professional and will take your Instagram marketing strategy up a notch.... Continue Reading →
In this day and age there are so many different ways to connect with your audience. Apps like Instagram, Twitter, and Facebook allow you to connect in real time and through direct messages. Building an email list, however, allows for a different kind of discussion and an almost guaranteed connection with your supporters. Read on... Continue Reading →
I don’t know about you, but I’m finding it really hard to consistently post to Instagram during the Coronavirus crisis. With everything feeling so uncertain, it is definitely making me uncertain about what to post and when to post. Moreover, I’m feeling uninspired and unsure about how best to reach my followers. While everyone is... Continue Reading →
Photo by Sebastian Herrmann on Unsplash In any business, it is important to consistently build your client base and moreover, to discover the ways in which you can continue to add value to your client’s lives and their businesses. Whether you are starting from square one or have had a long-running business, read on for five tips to... Continue Reading →
A common misconception amongst millennials is that having an Instagram is enough. Not to throw millennials under the bus because after all, I’m a millennial too! Here is a wake-up call that we could all benefit from hearing: A website is important and should be at the top of your list of priorities. So, how... Continue Reading →
For years I was obsessed with making everyone in my life happy. I was a “yes” girl and when people were awful to me or talked about me behind my back, I couldn’t help but think that it was my fault. Here’s the thing, it was never my fault and as the old (hm, new?)... Continue Reading →
Authentic. A word commonly used amongst millennials, authenticity is about so much more than how we represent ourselves on social media. Authenticity comes down to the way you treated the barista at your local coffee shop when you were in a rush to get to work. Authenticity is how you interact with coworkers, your bosses,... Continue Reading →
Caitlin McCarty 