About

Hi! My name is Caitlin McCarty and I love helping individuals discover their dreams! I collaborate with entrepreneurs, small businesses, and non-profit organizations to set them up for success in their businesses and beyond.

Watch this film by Tweaking Reality Studios to put a face with the name and hear more about me!

What do I do? I work with business leaders at any stage of the process but I specifically specialize in helping entrepreneurs develop a clear vision for their business and cohesive brand awareness so that they can move forward with their goals or the goals of the organization with confidence. How do I do it? I work one on one with business owners, entrepreneurs, and directors of nonprofits to help them with continuity across their brand at any point in the process. Just starting a business and need help with your website, copy writing and more? I’m your gal! Need to rebrand but don’t know where to start? Drop me a line! If this sounds like you or you’re just interested in learning some basic business tools, keep reading! 

This is my website where you’ll find informational blogs on the things that I find most exciting about jumping into creating or recreating a business! You’ll find articles on the following topics: 

  • Writing for your business 
  • Creating an enticing website and drawing traffic to that site 
  • Making friends with your social media accounts 
  • Setting yourself up for monetary success 
  • And much, much more!

I’ve always loved seeing people do what they love. After graduating from the University of Nevada, Reno in 2016 with a B.A. in English Writing and a minor in Dance, I followed my dreams and decided to do what I love. I moved to New York and began working as an Arts Administration Associate for a Brooklyn-based contemporary dance company, Gallim Dance. While at Gallim, I received a year-long crash course in effectively running a large dance company when our Executive Director left less than a month into my employment. I was literally so fresh out of college that I was still having stress dreams about sleeping through my finals. I was stressed and scared but I learned A LOT. After working for Gallim for about a year I moved home and started my own dance company, Collateral & Co. In less than three years, we have created four evening-length works, received awards from Dance for Film Festivals, and are now hosting our shows at the Nevada Museum of Art. It has been a lot of hustle and sometimes, a lot of struggle, but our trajectory is moving up and I’m seeing my dreams come true. This brings me fulfillment and lights me up from the inside out! 

The best way to achieve your dreams is to make the choice that you won’t take no for an answer. 

I am currently pursuing my MBA with an emphasis in entrepreneurship at the University of Nevada, Reno. I’m excited by what I am learning and am especially excited to share it with other entrepreneurs and small business owners! When I’m not at school or working on my dance company’s next show, you can find me with a camera in my hand taking pictures of people in love OR at my day job as a paralegal at Beckett, Yott & Spann. Do I sound busy? The small business owner hustle is real but it can be so rewarding too! 

I get a great sense of purpose when I’m helping others find their purpose! Thank you for visiting my website and taking the time to get to know me! Please reach out if you need help getting started, if you’re interested in working on a project together, have questions, or you just want to say hi! You can reach me at caitlin.mccarty7@gmail.com

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