You might have noticed in some of my previous posts that I talk about Canva quite a bit. Canva can help your small business in ways you can’t imagine. This editing app is free and allows for a ton of unique creation that looks professional and will take your Instagram marketing strategy up a notch. Below I’ll explain the basic how-to’s of Canva so that you can use it to support yourself and your business.
First, you’ll want to create your account. Canva is free but you can sign up for Canva Pro for $9.95 a month when paid annually or $12.95 a month when paid month to month.
After creating an account and signing in, you’ll be greeted with a “Home” screen. Here you’ll be able to choose from templates for specific projects like posters, logos, videos, presentations, flyers and more. If you scroll down on your home page, you’ll be able to see your designs if you’ve created any, templates for Instagram posts, templates for Facebook posts, templates for logos and more. Canva is chalk full of ideas and templates for any project for your business and personal life.
So, how do you start creating a design?
In the upper left hand corner, there is a “Create a Design” button. Click that! From here, you can specify what kind of design you would like to make. Alternatively, you can scroll through your homepage and find a template to work with. Pro Tip: If you don’t like everything about the template, don’t stress! You can change most elements to align with your Instagram aesthetic and personal brand.
Choose a template:
For this example, I’ve chosen the “Teachers Working From Home Tips Instagram Carousel” under the “Instagram Posts” section. This template has multiple pages, each easily editable and slightly different to fill an Instagram page and/or story.
Editing on Canva is very simple. To change text, click into the text boxes, delete the text that exists, and enter your own. In the before photo, you can see that the text box is highlighted.
Take out what you don’t want:
Maybe you’re not feeling that orange shape in the lower left corner. It’s easy to take it out! Click on the shape, just as you clicked on the text box, and click delete on your keyboard.
Maybe you’re just not into the first text, “Canva” feels small and insignificant for a whole blog post that is about Canva! Easy fix. Again, click on the text. In your tool bar, you’ll see that you can change the color, the size, the font and much more.
Right now, we can see that the font is Beth Ellen and it is 37.2 in size. Let’s change the font to Norwester and up the size to 96.
Now, I’m not too sure about the size of the text on the “Take Your Instagram Strategy Up a Notch” – I’ll click into the text and take down the size, just like I did with the “Canva” text.
Now that I’m satisfied with this page, I can move onto the rest of the pages on the template and create an entire Instagram Story or multiple posts for my profile.
Canva is a great tool for all businesses. The app allows you to create interesting content that is eye-catching and chalk full of information. The app even has templates where you can incorporate your own photos. Here’s an example of a story I created for my dance company using photos from a recent photoshoot.
I hope you found this article helpful! If you’re still needing additional help, I like this article by Gretchen De Guzman. This week, I challenge you to create one graphic via Canva and share to your business’ Instagram or your personal Instagram! I’d love to see what you’ve created. Share it with me in the comments below!