Making Your Instagram Work for You and Your Business

Instagram can be an extremely useful tool to promote yourself and your business. If you know how to use it, Instagram can help put you in contact with collaborators, customers, and if you are a blogger, it can even help grow your readership. Below I’ll share a few tips that will help you use Instagram in a way that will serve you and your business. 

Establish Your Purpose on  Instagram

First, establish what goals you will accomplish by having an Instagram. Ask yourself the following questions: 

  1. What am I looking to accomplish by creating an Instagram presence? 
  2. Who am I trying to reach? 
  3. Will this help me build my brand? 
  4. Do I want to make money on Instagram? 

All of these questions will allow you to get to the crux of your vision for your Instagram. The sooner you know why you are creating your Instagram, the sooner you’ll know how Instagram will be able to serve you and your business. 

Decide What Kinds of Posts You will Focus On 

Photo by Ben Kolde on Unsplash

The best way to be seen on Instagram is posting consistently. Consistency is key.  What kind of content will you post? If you will be posting for your business alongside occasional personal posts, create a game plan and decide on your ratio of business to personal posts. The questions you asked yourself when you were establishing your purpose on Instagram will help you and give you clarity on the kind of content you should be creating. Once you’ve decided on the kind of posts you’d like featured on your Instagram profile, begin creating content. I like this article by Scarlett Spangler that gives you the basic “how-tos” when it comes to content creation for Instagram. Check out the rest of Scarlett’s blog as you continue on your social media journey! 

Create a Posting Schedule

Remember when I said above that consistency is key? I wasn’t kidding! Now that you have an idea of the kind of content you should be creating, create a posting schedule. This can be as simple as planning out your posts in a Google Doc before you post them to your profile or working with an app or program like Hootsuite or Sendible. If you’re not sure which planning tool is best for you, this article by David Hartshorne might help you make an educated decision! 

Not sure how that next photo will look on your Instagram grid? I like the app Preview which allows you to see exactly how that next photo will look once posted to your profile. 

Decide How You Will Promote Yourself 

Photo by Kate Torline on Unsplash

You can’t just post and expect people to immediately respond or the followers to begin rushing in. You’ll need to promote yourself, even after you’ve posted to your profile. You can do this a few different ways: 

  1. Put a link in your bio: Need to be able to place more than just one link? This is a great place to put a Linktree  so that all your links are in the same place.
  2. Use the stories feature: The stories feature is an invitation for your followers to see the real you. Be personable and relatable in your stories and refer your followers back to your profile when you can. Provide free information and value here so that your followers will consistently return to your stories when they have questions, need inspiration, or have a problem that needs to be solved. 
  3. Use hashtags: But not just any hashtags. Do your research. Some hashtags are visited and referred to more often than others. Did you know that you can physically look up information on Instagram by simply typing a hashtag into the explore tab? Make sure that you are using the hashtags that are both applicable to your business and brand and that others are using or searching those same tags.
  4. Say Hi: Say hello to other entrepreneurs and business owners. Comment on their content and take a vested interest in supporting others the way you would like to be supported. If you scratch their back, they’ll likely scratch yours. 

I hope these tips were helpful and get you on the right track to making your Instagram work for you and your business! What confuses you about Instagram? How can I help you tackle this little app with a ton of marketing power? Let me know in the comments! 


Cheers,
Caitlin 

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